Amazon Q Business: A Game-Changer for Productivity2025-05-01 Lineate has been helping companies solve this problem by moving their vast data sources into a single Data Lakehouse and adding tools like Amazon QuickSight to empower employees to better make decisions on data.
How AI Can Supercharge Audience Targeting in CTV AdTech 2025-04-23With the loss of third-party cookies and the limited availability of deterministic user identifiers, CTV advertisers are forced to rethink how audiences are defined and reached.
How Retail Media Networks Can Achieve IAB Standardization 2025-03-27As Retail Media Networks (RMNs) continue to expand, the need for consistent measurement, reporting accuracy, and regulatory compliance has never been more pressing.
The Three Biggest Challenges of Running a Retail Media Network—and How to Overcome Them2025-02-05At Lineate, we work with retailers to solve these challenges with smart, scalable AdTech solutions. Let’s explore the three biggest pain points in running a retail media network—and how to fix them.
B2C Guide to Data Orchestration: How it Works & Why it Can Help You Do More With Your Data2024-08-15The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization
Using Large Language Models to Generate IAB Categories for Content2024-08-15LLMs open doors for contextual targeting and revenue opportunities for publishers
When does Aerospike Graph Database Shine?2024-08-13The Aerospike Graph database really shines in cases where the amount of graph-like data does not fit into cluster RAM, and it provides a compelling scaling story for graph query loads.
Advanced Quality Assurance in AdTech2024-08-09Far too often, various tools disrupt your team’s workflow. The job gets fragmented into multiple, Far too often