The CCPA gives California residents the right to know who is using their data, for what reason, and the ability to opt-out of data collection. This law gives individuals more power over their data—and gifts businesses the opportunity to truly earn customer trust.
To navigate new customer rights under the CCPA, your team needs the right tools to store, share, and use data. See How Consent Manager, our comprehensive CCPA platform, can help.
Consent Capture & Testing
Companies must include a clear site footer where users can opt-out of data collection by channel, device, or segment. Consent Manager can provide the footer and ensure that consent responses are routed to the right segments for testing and reporting.
Data Organization & Clean Up
How can you give consumers access to their data from the last 12 months if you don’t know where it’s stored? Consent Manager streamlines your databases so all of your cross-channel data is easy to review, pull, and if necessary, delete.
360° Customer Profiles
Understand who your consumers are across all channels and devices by merging first and third party data sources. Plus, our platform includes a campaign manager that leverages CCPA-ready data—reducing the risk of data slipping through the cracks.
See easy-to-understand reports on where consumers are opting-in and opting-out of data collection by channel, device and segment for easy iteration and campaign improvement.
Data Viewability & Access
Under CCPA, consumers can request to view or access any personal information you have collected on them. See how you can make these access requests a breeze to respond to (and track so you understand what’s causing customers to opt-out).
“Forget Me” Request
Customers have the right to request that you delete their data altogether. If and when this happens, your data must be properly segmented and organized to complete the request. Luckily, Consent Manager can help make “forget me” requests a snap!
Third-Party Transfer & Processing
Build trust by providing users with access to how you’re using their data via first- and third-party channels. Consent Manager provides “data maps” that allow users to see where their personal information is in your third-party ecosystem.
DataSwitch provides high level reports on customer consent by segment & channel to give marketers an understanding of which messages are generating the best (and worst) responses. Some reports include:
Consent Manager honors consumer preferences by providing them with access to view their data, erase it everywhere it’s been used, or limit how your brand uses it. The platform also includes individual profile views for more granular insight into consumer preferences.
Companies must provide consumers with the opportunity to opt in/ out of data collection on a granular level. Consent Manager handles this process by generating custom consent collection pop ups for companies to use across all of their owned properties.
Once consent preferences have been expressed, you need a way to ensure those preferences are correctly sorted and addressed before sending future communications. Consent Manager automatically organizes and stores consent preferences—allowing you to deploy segments based on standard behaviors as well as consent responses.
Lineate’s CCPA solution experts are ready to help your business create a foolproof data privacy strategy as outlined in the law.