After January 1st, marketers will need to communicate how data will be used and why users can trust them to collect it. Download the guide to learn how to build a long-term consent strategy, improve data privacy, and ultimately, become the brand customers want to share their data with.

   Managing opt-outs & user rights

   Creating the right messaging around how you use data

   Capturing more consent opt-ins

   Segmenting user databases safely