Museums, performance venues, and other arts & entertainment companies are now in constant competition with on-demand entertainment, increasing costs, and consumer expectations in the age of social media. The key to standing out? A deep understanding of audience data. Explore The Art of Data to learn how the arts can better collect, analyze, and use data to connect with their audiences. This includes questions to organize data most efficiently and best practices from other organizations who’ve used audience data to increase sales and engagement.