How Brands Can Prevent Creepy AI-Driven Marketing
Today, brands have a treasure trove of consumer data as well as the ML tools necessary to interpret...
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3 Ways Amazon Uses AI to Make Product Recommendations
We’re used to it by now. Netflix recommends movies and shows based on our watch history. Of course,...
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The Dos & Don’ts of Advertising to Kids During the Holidays
The holiday season is upon us. Some may think of the bright lights and food. For others, the...
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What You Need To Know About Upcoming U.S. Data Privacy Laws
The California Consumer Privacy Act (CCPA) goes into effect in 2020, and it will change how online...
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When Does the Holiday Season Start for Marketers?
It’s now commonplace to hear Christmas music even before Halloween. For marketers, a longer...
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EBOOK- Getting Real With Artificial Intelligence
It’s a lot: Finding new customers. Building brand loyalty. Improving customer support....
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Everything You Need To Know About Google’s “Project Nightingale"
On November 11, 2019, the Wall Street Journal revealed details about Google’s partnership with one...
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The Difference Between Rules-Based vs. Machine Learning Chatbots
You need to reschedule a cancelled flight. You have a question about a phone bill. You want to make...
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Everything You Need To Know About Zero-Party Data
Everything You Need To Know About Zero-Party Data In 2017, The Economist stated that data is now...
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