an abstract image of several coloured capsules
an abstract image of several coloured capsules
an abstract image of several coloured capsules
blog

A warehouse of short-form ideas.

Read up on our team's curated list of helpful tips, short guides, thought pieces, explorations and more.

(After all, you don't think this much for a living without having something to say.)

Infographic: How To Be The Brand No One Opts-Out Of

The CCPA gives consumers more control over their data. This may sound dire to marketers, but it is...

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5 Ways Machine Learning Helps Travel & Hospitality Soar

85% of consumers say being treated like a person, not a number, is important to them. This is...

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3 Legacy CPG Brands Making Waves in the Digital Era

Competition in the Consumer Packaged Goods (CPG) industry is as strong as ever, and legacy brands...

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How Top Fitness Brands Are Making Competitors Sweat With Data-Enhanced Exercise

One of the top ways people seize the day? Getting some good, healthy exercise. For exercise brands,...

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At a Legacy Company? You May Need To Re-Architect Your Data

Being part of an established company is a lot like living in an old building. Usually, they are...

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7 Things Companies Should do BEFORE Choosing MarTech Tools

Choosing the right MarTech tool is a decision that shouldn't be made lightly. Over fifty percent of...

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Three Ways AI Is Repackaging CPGs

The Consumer Packaged Goods (CPG) companies need to know how to develop their product in a way that...

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How To Overcome Unreliable Data & Other Programmatic Challenges

Almost $60 billion will be spent on programmatic advertising this year. According to eMarketer,...

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Getting CCPA Compliant in California

In 2018, sweeping regulations on using consumer data, known as GDPR, went into effect in the EU....

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