Email Personalization: How it Works & Best Practices for Getting it Right
You’ve got mail (but chances are you don’t want it). People want to be informed about products and...
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How Top Retailers Use Data to Reach Customers
A Global New Product Innovation Survey conducted by Nielson states that 59% of consumers “prefer to...
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The Future of Search Platforms
By now, your company has probably developed some sort of SEO (search engine optimization) strategy...
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GDPR One Year Later: Differences, Similarities, and Lessons Learned
In 2017, The Economist stated that personal data has outpaced oil as the most valuable resource in...
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Innovate or Die: How Major Retailers Use Data To Get Ahead
Innovate or die: Those are the options for once-powerful retail giants. Just last year, we saw the ...
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How Rent the Runway Succeeds in the Share Economy
There’s a stereotype you’ve probably heard of: Millennials love to share. And not just what they...
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The Difference Between DMPs, CDPs and Data Orchestration
At this point, you’ve heard it so much that you know it in your bones—to build a brand, customer...
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The Overlooked Benefits of Offshore Development
When it comes to offshore development, there is an important distinction between saving money and...
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5 Ways Netflix Uses Data to Win the World of Streaming Entertainment
Netflix has become the undisputed king in streaming entertainment. The company has over 100 million...
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