an abstract image of several coloured capsules
an abstract image of several coloured capsules
an abstract image of several coloured capsules
blog

A warehouse of short-form ideas.

Read up on our team's curated list of helpful tips, short guides, thought pieces, explorations and more.

(After all, you don't think this much for a living without having something to say.)

2019 Marketing Technology Predictions, as Told by Tech Experts
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How Brands Can Improve Cross-Channel Marketing

Research from Braze found that users engaged 185 percent more when they received email and in-app...

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INFOGRAPHIC - Why Fixing Data Problems Improves Customer Experience

Most companies have tons of data at their disposal, but have no clue where to start when it comes...

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White Paper - The Ultimate B2C Guide To Data Orchestration

One of the biggest myths in tech? Having data = great marketing. The reality: Data is only as good...

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The Customer-First Myth & Other Insights From Inbound 2018

Every year, thousands of people from around the globe flock to Boston for INBOUND—the nation’s...

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The Shifting Costs Of Martech and Why They Matter

When it comes to marketing, it's all about ROI. Return on investment. What you're reaping from your...

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Why Marketing Automation Isn't Always Automatic

For time-strapped marketers, marketing automation can be a godsend. After all, it allows you to...

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How Retailers Can Organize Customer Data to Survive (& Thrive)

With the impact of rapidly shifting technology on the retail trade, it’s vitally important for...

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How To Get Better Customer Insights Once and For All

The term "data silos" has been thrown around with increasing frequency lately. 

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