Blog

Recommendations For Implementing Retargeting In The Google Privacy Sandbox

2024-05-21

Learn how to implement retargeting with Google's Privacy Sandbox and Protected Audience API. Expert tips and recommendations from Lineate.

AWS Business Intelligence Stack

2024-07-05

Far too often, various tools disrupt your team’s workflow. The job gets fragmented into multiple, Far too often

Lexicon ID: A Promising Alternative In Cookieless World

2024-06-18

Lexicon ID addresses the shortcomings of alternative solutions by providing precise results with a very high probability, enabling effective monetization of cookieless inventory through expanding the demand partner network (SSPs and DSPs), synchronizing IDs through all the demand partners

Circuit Breaking in AdTech: Enhancing System Reliability and Performance

2024-06-18

AdTech platforms rely heavily on numerous microservices and third-party integrations, making them vulnerable to failures. Circuit breaking is a crucial technique used to address these challenges.

Standardizing AdTech data ingestion with Lineate’s Data Octopus architecture

2024-05-13

AdTech companies are constantly making business decisions based on data integrated from all kinds of places. Some of this data is fairly typical relational data pulled from databases, APIs, or reports

Java Virtual Threads: An opportunity to simplify high-load programming

2024-04-17

Java 21 was released last September. This is an LTS release so it will stay with us for a while. Among other features entering General Availability in Java 21, there are virtual threads that have been in preview since Java 19.

Technical debt management

2024-04-10

When we develop software, we always try to create a clean technical solution with well-designed architecture and high quality on all application layers.