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Infographic: How Consumers Really Feel About Data

You hear it all the time: Data is a brand’s most valuable asset. With technology making it easier than ever to collect data, brands are increasingly using it to improve their products — and losing consumer trust in the process. Read the study to learn what people really think about data use, personalized ads, and most importantly, what brands can do to earn their trust when it comes to data.

HOW CONSUMERS REALLY FEEL ABOUT DATA

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