what we do

Let's start with a Manifesto.

Everyone strives to elegantly solve for complexity to build impressive software. We achieve it.   I'm sure you'd like to know what makes us different. 

Join us on a quick, highly-visual, mildly-interactive rant as we explain what we mean.


View Interactive Manifesto

Our advantage in 3 steps:

We combine world-class engineering talent with nuanced business acumen, to envision and execute your most complex data-centric challenges. Or to put it another way, we help you solve all your Rubik's cubes at once.

Lineate's Software-Designed Advantage™ bridges the gaps between your business needs and great software that truly sets you apart. It's based on three things:



Let's get into it. This is where we expose and immerse ourselves in your business logic as early as possible so we can experiment and iterate together to craft a solution that dovetails with your business goals.


The Lineate Code™

Our people make us look good. We employ world-class engineering talent and give them permission to fail, experiment and iterate. We foster a set of soft skills, business acumen, accountability and commitment to the latest platforms, frameworks and languages without an obsession for any.


Quick & Clean™ Method

Your future selves have a lot going on—so be kind to them. We design future-proof systems so that work doesn't have to be redone as markets evolve. And we avoid “build it quick and dirty” approaches to avoid inevitable future problems.

how we do it

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Or, check out a brief rundown below.

Design Principles:

To create flexibility, you need to be a little stubborn.

  • Scalable, reliable, quick innovation.  We design for the cloud in order to get to market quickly, and build for the cloud to handle large amounts of real-time data and maximize uptime.
  • We build ultra-reliable systems to help you cope with and bounce back from inevitable system failures and faults. Because it's not how hard you fall—it's how fast you can get up without your users noticing.
  • We keep up-to-date on the newest, most useful tech—but we're not distracted by the shininess of new things. We're focused on identifying and implementing the best tools for the job.
  • All this adds up to flexible, scalable systems that help you smash your targets—now and in the future.
First Steps:

A fearless deep dive.

We thrive on difficult engineering challenges, and that means drilling down with tech leadership on what will really drive the product.   We don’t need hand-holding with large specifications, but we do want your technical vision so we can architect it with you and bring it to fruition.

Love your data till it sings for you

Data architecture is key to any non-trivial application, but for the hardest problems you want to take that further and have a coherent data orchestration plan. This means things like key-value stores for huge operational workloads, streaming technologies like Spark and Kafka for event processing, on-the-fly pre-aggregation for real-time dashboards, and data lakes and columnar databases for analytical workloads.

"A problem well-defined..."

If you want to find the solution, you need to find all the problems first. That's why we dig into the technical and practical details, before sharing our discoveries with you. That way, we can tackle each issue together, and prepare your solution for a successful take-off. And to be clear, we’re not looking to rewrite your software, but to embrace and extend it. Every piece of software is the product of a history of tradeoffs, and the challenge is to iteratively get it to awesomeness without betting the farm.

An innovative way to innovate

Lean innovation might sound like a business buzz phrase—and it is. But it's also something we live by. First, we set out a clear roadmap. Then we deliver early and often—following a path of feature MVPs and iterative improvements. Identifying these MVPs up front gets value in the hands of users, and sets up a virtuous cycle of learning.

Along The Way:

System performance isn't all we obsess over.

We're pretty hard on ourselves—and we want you to be too. That's why we evaluate ourselves with rigorous metrics that we share with you for complete transparency. These include both development metrics that measure engineering productivity and quality (velocity, bug leakage rate) and tailored business metrics that show the impact on your bottom line.

Passing the leadership baton like champs

You wouldn't put an airline pilot in charge of a boat. So we're careful to give control to the right people at the right stage of every project. Solution architects lead during discovery phases, and continue in a more limited role during implementation. Development leads then take over day-to-day technical leadership, supported by a blended team of programmers, QA engineers, scrum masters, devops specialists, and other specialists if required.

Agile is our favorite kind of ceremony

Weddings are cool—if you're into that sort of thing—but we much prefer agile ceremonies. We believe they build strong engineering culture, keep teams on the same page, and add clarity for decision-makers. Our dev leads regularly check in with stakeholders to ensure the technical roadmap matches up with the needs of the business. Sometimes they even bring cake.

Devs lead from the front

Our dev leads are busier than most. They conduct regular code reviews to make sure all work is consistent with Lineate's technical vision. And they ensure that everything is monitored, measured, and available to be deployed at the click of a button.

Daydreaming with hard-core purpose

You'll usually find our in-house experts staring out the window, reminiscing about tomorrow. They lead the way within their technical domains—investigating what's new, what's coming and defining the practice for all our teams to follow. And they often join project teams to establish new norms, train-in-action, and practice what they preach.

Wrapping Up

Solving for support

Our 24/7 support team puts the ability in availability. Once the application is live, they'll ensure that it's online, performing as expected, and has disaster recovery plans in place. As a rigorous group of dedicated problem-solvers, they hold themselves to super high standards.

Parting gifts.

When we wrap up a project, we want whoever's maintaining or tweaking it to have an easy time doing it—even if it's not us. We always make sure there's structured documentation in your team's hands.

Any questions?

Check out our FAQ to get some quick answers

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