Ad Optimization Solutions


We provide software engineering services to optimize all aspects of the advertising ecosystem, from publishers to SSPs to DSPs to brands. We have over ten years of experience working with AdTech and media companies in optimizing systems to grow their revenue. By engaging Lineate, you will bring on a team that already understands the industry and can contribute ideas toward optimizing the product instead of simply taking orders—a true partner in optimizing your advertising.


    Specific experience includes

    • Incorporating machine learning algorithms from data science teams into fully deployed applications that boost performance
    • Using geotargeting, geolocation-aware tooling, and predictive analysis
    • Managing large data streams to power data science teams and decision engines
    • Detecting and optimizing viewability
    • Detecting and mitigating ad fraud
    • Providing product recommendation and promotion engines
    • Improving operational efficiency through traffic management, supply chain optimization, and yield optimization, ensuring the right match between ad supply and demand

    Demand-Side (Brands & AdTech)

    • Custom bidders and bidding algorithms that are built or enhanced using Lineate DataSwitch
    • Bid stream optimization
    • First- and third-party data enrichment 
    • Real-time monitoring and trend detection
    • Advanced campaign management interfaces 
    • Advanced RTB algorithms and programmatic buying enhancements

    Supply-side (Media & AdTech)

    • Custom exchanges that are built or enhanced using Lineate DataSwitch

    • Processes like dynamic floor pricing to algorithmically increase eCPM

    • Private marketplace PMP implementations and analysis

    • Crawling publisher content for contextual enrichment of ad inventory


    Key Elements for a Successful Ad Optimization Project

    • US-based Solution Architects with 10+ years of experience in developing ad solutions to help drive product ideas and architecture

    • Development team of 100+ that is familiar with AdTech needs, vocabulary, and implementations

    • Pre-built software components that leverage Lineate DataSwitch and Data Octopus to accelerate time to market

    • 24/7 support and monitoring—constant measurement of business indicators and trends to quickly alert to potential changes in market and business opportunities

    Key To Success

    Our Process

    1. Meet with Lineate Solution Architects and Client Partners to define goals and have us craft an implementation plan.

    2. Kick off the project, often starting with a small engagement (two to three months) to prove the concept. No low-level handholding required.

    3. Meet regularly with the team lead and project administrators to ensure end goals remain front and center. There is a separate escalation path through US-based Client Partners, should a separate channel be needed.

    4. Iterate through rapid deliverables (typically every two weeks) to ensure we are aligned and rapidly incorporate feedback.

    5. Receive automated deployment, monitoring, and 24/7 Tier 3 support.