Cloud Solutions for AdTech


We have enthusiastically embraced the cloud since 2006, but cloud hosting poses unique challenges for AdTech. Cloud pricing models are not tailored for AdTech workloads, which can consist of vast numbers of very small transactions. At the same time, the cloud offers the benefit of bursting to handle the highly variable demands that can occur in advertising. We have saved our AdTech customers millions of dollars per year by working with them and our cloud partners to optimize costs. We have built efficient cloud deployments as well as hybrid infrastructures that leverage the best parts of the cloud without breaking the fundamental economics of the advertising industry.



  • Cloud Strategy and Migration

Hybrid Cloud Solutions for AdTech

You can run core bidding and data logic cost-effectively on bare metal while offering burstable capacity for additional traffic.

AdTech Cloud feature

Cost-Effective AdTech Cloud Hosting

Cloud pricing can be problematic for the AdTech industry, given its unique composition of high-volume, small-size network traffic. We have helped customers save tens of millions of dollars in cloud costs.


Cloud Data Integration

The Lineate Data Octopus architecture is a fully cloud-native set of services that allow for integration of data from various sources, including large-scale real-time data sources like bidstreams, and can query and access them quickly and easily.


We have always focused on designing applications for maximum scalability and high-performance data processing. Our development philosophy has always been to build applications from discrete services and handle individual failures predictably and seamlessly, an ideal fit for the cloud. Since 2006, we have built and migrated hundreds of applications to cloud-native solutions.



Hybrid Cloud DevOps

Terraform, Kubernetes, Docker, Container Services, Canary and Green Blue Deployment.

Data Processing

Spark, Kafka / Kinesis, WS Glue.

Data Lakes in AWS

AppFlow, Lambdas, Step Functions, EventBridge, LakeFormation, Athena, QuickSight, DataBrew.

Low-latency services design


Monitoring and Dynamic Autoscalign

Failover and backup planning

Key Elements for a Successful Cloud Migration Project in AdTech

  • US-based Solution Architects with 10+ years of experience in developing ad solutions to help drive product ideas and architecture

  • Development team of 100+ that is familiar with AdTech needs, vocabulary, and implementations

  • Pre-built software components that leverage Lineate DataSwitch and Data Octopus to accelerate time to market

  • 24/7 support and monitoring—constant measurement of business indicators and trends to quickly alert to potential changes in market and business opportunities

Key To Success

Our Process

  1. Meet with Lineate Solution Architects and Client Partners to define goals and have us craft an implementation plan.

  2. Kick off the project, often starting with a small engagement (two to three months) to prove the concept. No low-level handholding required.

  3. Meet regularly with the team lead and project administrators to ensure end goals remain front and center. There is a separate escalation path through US-based Client Partners, should a separate channel be needed.

  4. Iterate through rapid deliverables (typically every two weeks) to ensure we are aligned and rapidly incorporate feedback.

  5. Receive automated deployment, monitoring, and 24/7 Tier 3 support.