Lineate AWS AdTech expertise
Lineate Delivers the Infrastructure AdTech Needs to Scale — Powered by AWS Expertise
About our
Partnership
As an AWS Advanced Tier Services Partner, we specialize in building secure, scalable, and intelligent advertising and marketing systems on AWS. With years of experience in the AdTech domain and deep knowledge of AWS technologies, we help our clients solve their most complex technical and business challenges — fast, reliably, and at scale.
We focus on delivering results across five critical areas:
Data & Audience Management
We help organizations unify fragmented customer data, build comprehensive customer 360 systems, and activate enriched audience segments across platforms. Our solutions are built with core AWS services like AWS Glue, Amazon Redshift, and Amazon SageMaker.
Key capabilities:
- Real-time identity resolution
- Behavioral and transactional data enrichment
- Audience activation through third-party platforms
- ML-powered predictive audience modeling
Privacy-Enhanced Data Collaboration
Using AWS Clean Rooms and secure identity provider integrations, we help AdTech platforms and data providers collaborate securely — enabling insights without exposing sensitive user data.
Key capabilities:
- Cross-partner data enrichment
- GDPR and CCPA-compliant architectures
- Secure campaign attribution and data interoperability
- AWS Clean Rooms capabilities for privacy-enhanced campaign planning and measurement
- Data enrichment solutions for consumer intelligence and data analysis
Advertising Intelligence
We transform raw advertising signals into actionable intelligence. Our AWS-native infrastructure enables real-time analytics to improve measurement, detect fraud, and optimize yield.
Key capabilities:
- Real-time audience segmentation
- Contextual media analysis and brand safety
- Ad inventory forecasting and optimization
Advertising Platforms
Lineate designs and deploys high-performance, cloud-native advertising systems — from real-time bidding to ML-powered ad decisioning. We help our clients build scalable, event-driven platforms using the latest AWS services.
Key capabilities:
- Event-driven cloud architectures
- Real-time bidding engines and ML-based decision frameworks
- Scalable log analytics and fraud detection systems
- Ad monetization solutions for publishers and streaming platforms
Digital Customer Experience
We help marketing and content teams orchestrate personalized, high-impact experiences across every digital touchpoint. With tools like Amazon Pinpoint, AWS Lambda, and Amazon Personalize, we build infrastructure that adapts in real time.
Key capabilities:
- Campaign planning and journey orchestration
- Centralized content management across channels
- AI-powered personalization and performance measurement
- Loyalty program management and customer lifetime value optimization
AWS AdTech Stack
Whitepapers / Case studies
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