Data solutions for AdTech

Adtech requires handling data at unprecedented scale. Work with a partner who is at home in such an environment.

For over 10 years and over dozens of software development engagements we consistently deliver custom quality software grounded in a deep domain expertise in AdTech… it’s our passion. Experts at processing data at scale, we build transactional systems that process millions of transactions per second as well as feeding analytical and deep learning engines.

Data Unification

Develop, integrate and aggregate data from various sources/devices, providing a more comprehensive view of consumer behaviors and trends. Developing automated data mapping and classification, streamlining the process of organizing and categorizing vast amounts of data.

New Tech/Device Data Integration

Integrate with emerging data sources such as IoT and new digital platforms, to stay ahead in data collection and analysis.

AI-Driven Data Quality Management

AI for predictive analytics to forecast ad performance. AI bidding strategies. machine learning algorithms to continuously improve data quality, ensuring accuracy and reliability of the data used for targeting and personalization.

Data Case Studies / Whitepapers

Data Solutions for AdTech

Lineate offers technical experts for managing data at scale.

Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

33Across: Five Billion Daily Events, One Near-Real-Time Dashboard

33Across is a tech company that assists their clients in capturing consumer attention in the era of automated advertising. 33Across's programmatic ad platform helps premier publishers like Warner Bros. and USA Today place less intrusive ads, optimize yield, and gain actionable insights.

Data as a service: Fast, user-friendly reporting for hundreds of billions of records

Our client is a privacy-focused marketplace that provides search integrations for advertisers and publishers to serve pay-per-click ads in response to consumers’ searches.

A leading geospatial adtech company: Location-based insights from a trillion data points

Companies rely on consumer data to inform their marketing plans, and online activity is only part of the picture. That’s why our client uses location data metrics to deliver information on consumers’ involvement with the physical world. With this complete picture of consumer behavior, their business clients can make intelligent decisions.

New technical options for building an identity graph at scale

There are new technical options for building an identity graph at scale. This is especially urgent given the imminent phase out of third-party cookies.