Identity solutions for AdTech

We support AdTech providers with architects and developers to help build and drive compliant, secure, and effective solutions for managing identity graphs, optimizing user interaction, and creating personalized experiences.

For over 10 years and over dozens of software development engagements we consistently deliver custom quality software grounded in a deep domain expertise in AdTech… it’s our passion. While customer engagements vary widely, solving for Identity tends to fall into these core competencies with specific teams dedicated to each.

User Identity/Tracking

Advanced identity resolution and privacy-compliant methods, ensuring personalized ads without infringing on privacy with algorithms and AI to create coherent user profiles from fragmented data, adhering to privacy regulations. AI-driven analytics predict behaviors, enhancing ad relevance and engagement. The challenge is to balance targeted advertising with user privacy through innovative, ethical technology. This approach maximizes ROI for advertisers and maintains user trust for publishers.

Personalization

Personalize ad content based on consumer data, and optimize ad creatives based on performance data to increase engagement and conversion rates. Supporting the creation of interactive and dynamic ad content can significantly enhance user engagement and ad effectiveness.

Audience Targeting and Segmentation

AI models that analyze vast datasets to predict consumer behaviors and preferences. Tech services and tools that provide deeper insights into audience segments, including psychographic and behavioral analysis.

Case Studies / Whitepapers

New technical options for building an identity graph at scale

There are new technical options for building an identity graph at scale. This is especially urgent given the imminent phase out of third-party cookies.

Maintaining an identity graph at scale: Designing a database architecture for billions of nodes

In the ad tech world, the user ID-matching process
is key to producing high-quality data for ad
requests, reporting, and audience targeting.

Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

33Across: Five Billion Daily Events, One Near-Real-Time Dashboard

33Across is a tech company that assists their clients in capturing consumer attention in the era of automated advertising. 33Across's programmatic ad platform helps premier publishers like Warner Bros. and USA Today place less intrusive ads, optimize yield, and gain actionable insights.

A leading geospatial adtech company: Location-based insights from a trillion data points

Companies rely on consumer data to inform their marketing plans, and online activity is only part of the picture. That’s why our client uses location data metrics to deliver information on consumers’ involvement with the physical world. With this complete picture of consumer behavior, their business clients can make intelligent decisions.

AdTech news

Approach and challenges in implementing householding ad tech solutions in the real world

2024-03-27

We dive into the technical intricacies of implementing a householding solution in a specific real-world scenario and the challenges we encountered in getting an implementation that performs well.

Challenges and Strategies in Implementing Householding

2024-03-27

In our experience, householding emerges as the most intriguing solution amidst the current cookieless landscape.

Why householding is the best solution to cookieless… for now

2024-03-19

We are all on a path to moving away from third-party cookies in all browsers. Most providers in the ad tech industry have spent the past few years trying to figure out how to evolve their businesses to the new reality.