Identity solutions for AdTech

We support AdTech providers with architects and developers to help build and drive compliant, secure, and effective solutions for managing identity graphs, optimizing user interaction, and creating personalized experiences.

For over 10 years and over dozens of software development engagements we consistently deliver custom quality software grounded in a deep domain expertise in AdTech… it’s our passion. While customer engagements vary widely, solving for Identity tends to fall into these core competencies with specific teams dedicated to each.

User Identity/Tracking
Advanced identity resolution and privacy-compliant methods, ensuring personalized ads without infringing on privacy with algorithms and AI to create coherent user profiles from fragmented data, adhering to privacy regulations. AI-driven analytics predict behaviors, enhancing ad relevance and engagement.
Personalization
Personalize ad content based on consumer data, and optimize ad creatives based on performance data to increase engagement and conversion rates. Supporting the creation of interactive and dynamic ad content can significantly enhance user engagement and ad effectiveness.
Audience Targeting and Segmentation
AI models that analyze vast datasets to predict consumer behaviors and preferences. Tech services and tools that provide deeper insights into audience segments, including psychographic and behavioral analysis.

Identity

Experienced in consent management, identify graphs, contextual targeting, household device mappings to cleanrooms. We are ready to help discuss and build your identity strategy.

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Identity Case Studies / Whitepapers

Identity Solution for AdTech

Our expertise in providing high-volume transaction processing systems makes us an ideal partner in understanding and mapping customer identity.

New technical options for building an identity graph at scale

There are new technical options for building an identity graph at scale. This is especially urgent given the imminent phase out of third-party cookies.

A leading geospatial adtech company: Location-based insights from a trillion data points

Companies rely on consumer data to inform their marketing plans, and online activity is only part of the picture. That’s why our client uses location data metrics to deliver information on consumers’ involvement with the physical world. With this complete picture of consumer behavior, their business clients can make intelligent decisions.

Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

Maintaining an identity graph at scale: Designing a database architecture for billions of nodes

In the ad tech world, the user ID-matching process is key to producing high-quality data for ad requests, reporting, and audience targeting.

AdTech news

Lexicon ID: A Promising Alternative In Cookieless World

Lexicon ID addresses the shortcomings of alternative solutions by providing precise results with a very high probability, enabling effective monetization of cookieless inventory through expanding the demand partner network (SSPs and DSPs), synchronizing IDs through all the demand partners

Challenges and Strategies in Implementing Householding

In our experience, householding emerges as the most intriguing solution amidst the current cookieless landscape.

Why householding is the best solution to cookieless… for now

We are all on a path to moving away from third-party cookies in all browsers. Most providers in the ad tech industry have spent the past few years trying to figure out how to evolve their businesses to the new reality.

Approach and challenges in implementing householding ad tech solutions in the real world

We dive into the technical intricacies of implementing a householding solution in a specific real-world scenario and the challenges we encountered in getting an implementation that performs well.

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Adam Kessler

Sales

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