Software solutions for AdTech

Lineate is the market leader in developing custom software solutions for every kind of problem in the AdTech world.

Our Clients

Why Partner with Lineate?

Excited about adding more AdTech deep developer experience and acceleration to your team but concerned about Outsourced Software Development teams? We get it, we have heard it all, and yet the average tenure with our top 50 clients is greater than 3 years and over 80% engage in follow-on projects after the 1st engagement.

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Case Studies / Whitepapers

A leading geospatial adtech company: Location-based insights from a trillion data points

Companies rely on consumer data to inform their marketing plans, and online activity is only part of the picture. That’s why our client uses location data metrics to deliver information on consumers’ involvement with the physical world. With this complete picture of consumer behavior, their business clients can make intelligent decisions.

Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

33Across: Five Billion Daily Events, One Near-Real-Time Dashboard

33Across is a tech company that assists their clients in capturing consumer attention in the era of automated advertising. 33Across's programmatic ad platform helps premier publishers like Warner Bros. and USA Today place less intrusive ads, optimize yield, and gain actionable insights.

Testimonials

Rowena Rubio

COO, Akyrian

"Lineate is fantastic in every aspect! Their expertise, professionalism, and transparency are truly commendable. What sets them apart is their genuine willingness to guide and support us"

Jesse Demmel

Former CTO, Sovrn

“At Sovrn we worked with Lineate and they were fantastic. I wouldn’t hesitate to work with them again.”

Donny Fausner

Mindgruve, EVP Business Development

"The Lineate team has been great to work with. They are thorough, timely, and professional. We have not had a challenge to throw at them that they have not been able to tackle"

Roger Rosen

The Rosen Publishing Group, Chairman

"I have only the highest praise for the Lineate Team. They are trusted partners whose dedication, creative problem-solving, and rigorous approach to fulfilling each sprint is nonpareil"

Christina Cavano

Endeavor, Group Publisher

"I highly recommend Lineate – they are responsive, reliable, and flexible. I have been working with Lineate for 8 years and cannot say enough good things about them. I have always had a great team supporting me. I know that even if my developers go on vacation or are sick, I will have the coverage I need to keep my website and development projects moving forward"

AdTech news

Can Aerospike’s graph database solution more optimally solve for identity resolution?

We recently had the opportunity to discuss Aerospike Graph, Aerospike’s graph database solution, with their engineers.

Thoughts on Google's announcement to phase out user identifiers

What’s next for Ad Tech? Nothing that we shouldn’t be prepping for anyway.

Challenges and Strategies in Implementing Householding

In our experience, householding emerges as the most intriguing solution amidst the current cookieless landscape.

Why householding is the best solution to cookieless… for now

We are all on a path to moving away from third-party cookies in all browsers. Most providers in the ad tech industry have spent the past few years trying to figure out how to evolve their businesses to the new reality.

Approach and challenges in implementing householding ad tech solutions in the real world

We dive into the technical intricacies of implementing a householding solution in a specific real-world scenario and the challenges we encountered in getting an implementation that performs well.

The Challenges of Programmatic Advertising

Based on the undeniable benefits that programmatic brings to the table, here are some of the major issues and challenges predicted by analysts to be at the forefront in 2018

Standardizing AdTech data ingestion with Lineate’s Data Octopus architecture

AdTech companies are constantly making business decisions based on data integrated from all kinds of places. Some of this data is fairly typical relational data pulled from databases, APIs, or reports

Recommendations For Implementing Retargeting In The Google Privacy Sandbox

Learn how to implement retargeting with Google's Privacy Sandbox and Protected Audience API. Expert tips and recommendations from Lineate.

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Adam Kessler

Sales

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