Ad optimization

From yield optimization to AI revenue maximization strategies or dynamic cost reduction, we have hundreds of developer years of experience at solving difficult problems.

For over 10 years and over dozens of software development engagements we consistently deliver custom quality software grounded in a deep domain expertise in AdTech… it’s our passion. Our optimization solutions range from improving bidding outcomes to dynamically optimizing infrastructure bills.

Traffic Optimization

Improve operational efficiency through traffic management, supply chain optimization, and yield optimization, ensuring the right match between ad supply and demand.

Ad Optimization

Automate and optimize bidding strategies in real-time. Advanced RTB algorithms and programmatic buying enhancements.

Optimization Case Studies / Whitepapers

Ad Optimization Solutions

Lineate provides software engineering services to optimize all aspects of the advertising ecosystem, from publishers to SSPs to DSPs to brands using them.

Data as a service: Fast, user-friendly reporting for hundreds of billions of records

Our client is a privacy-focused marketplace that provides search integrations for advertisers and publishers to serve pay-per-click ads in response to consumers’ searches.

Sovrn: Efficient Data Delivery

Sovrn provides advertising tools, technologies and services to tens of thousands of content creators. They also offer access to a massive data commons that provides extraordinary insights, helping their customers grow their businesses and increase revenue. The data commons has proven invaluable to content creators, but it requires Sovrn to maintain a large identity graph.

33Across: Five Billion Daily Events, One Near-Real-Time Dashboard

33Across is a tech company that assists their clients in capturing consumer attention in the era of automated advertising. 33Across's programmatic ad platform helps premier publishers like Warner Bros. and USA Today place less intrusive ads, optimize yield, and gain actionable insights.