Privacy & Security for AdTech


With experience that ranges from running credit decisions for financial institutions to automating anonymization of personally identifiable information in healthcare studies, our data security practice is ideally situated to support AdTech. With increasing consumer understanding and concern about data privacy and abuse, a robust data security plan is imperative for everyone in the industry.



  • Cloud and Application Security

Specific experience includes

  • Managing consent across upstream and downstream data partners in a way that supports GDPR, CCPA, and other standards

  • Implementing the Google Privacy Sandbox and similar solutions to support emerging data privacy practices and laws

  • Analyzing trends and detecting potential ad fraud

  • Scanning for application security and vulnerability

  • Providing Infrastructure security, penetration testing, and monitoring


Data Governance and Privacy

Manage consumer privacy and browser privacy changes and ensure data compliance (like GDPR and CCPA) while still leveraging data for targeted advertising.

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Risk Assessment and Fraud Detection

Convert financial losses into advertiser performance by using AI to identify and filter out fraudulent traffic, such as bot traffic, fraudulent clicks and impressions, and flawed attribution.


Data Orchestration

As first-party data becomes more and more critical, it is imperative for companies to not only connect to and aggregate data to understand it; they also need to set up the necessary applications and infrastructure to automatically take action on it instead of simply relying on third-party applications or partners. In this white paper, we discuss the ins and outs of what we mean by data orchestration and how our consultants can help build the processes and applications to take action.


Our process

  1. Meet with Lineate Solution Architects and Client Partners to define goals and have us craft an implementation plan.

  2. Kick off the project, often starting with a small engagement (two to three months) to prove the concept. No low-level handholding is required.

  3. Meet regularly with the team lead and project administrators to ensure end goals remain front and center. There is a separate escalation path through US-based Client Partners, should a separate channel be needed.

  4. Iterate through rapid deliverables (typically every two weeks) to ensure we are aligned and rapidly incorporate feedback.

  5. Receive automated deployment, monitoring, and 24/7 Tier 3 support.