Lineate Achieves the AWS Advertising and Marketing Technology Competency

Lineate, the global software development company, today announced that it has been recognized as an AWS Advertising and Marketing Technology Competency Partner in the Ad Platforms category. This designation underscores Lineate’s adherence to AWS best practices and its proven track record of successfully delivering advertising technology solutions on AWS for end customers.

The AWS Competency Partner Program is designed to identify, validate, and promote AWS Partners with deep technical expertise and a history of customer success.

This achievement differentiates Lineate as an AWS Partner Network (APN) member, demonstrating its adherence to AWS best practices, successful completion of a rigorous technical review, and proven track record of customer success in these areas. 

Lineate’s recognition is backed by real-world implementations that highlight the impact of its AWS expertise.

In one case, a customer operating a real-time search ads serving platform in an on-premises data center faced limited horizontal and geographical scalability, blocking expansion from the United States into Europe. Lineate migrated the entire platform to AWS, rewriting its components to be fully cloud-native. This modernization enabled Infrastructure-as-Code solutions and dynamic scalability, unlocking future growth opportunities.

In another engagement, an advertising technology company running an ad exchange that processes roughly 250 billion requests per day faced reliability issues and scaling challenges on its on-premises infrastructure. Lineate migrated their core exchange platform to AWS, designing a flexible, scalable, and resilient cloud-native architecture that significantly improved reliability, reduced operational overhead, and ensured seamless performance as traffic volumes grew.

Lineate is proud to have earned the AWS Advertising and Marketing Technology Competency, which reflects the company’s dedication to clients and its successful project delivery over the past several years.