This year, Europe’s General Data Protection Regulation went into effect. Similar laws will soon be implemented in the United States. Data privacy laws like GDPR ensure consumers understand how brands are using their data and gives them the power to view, limit, or delete it at any time.
DataSwitch provides high level reports on customer consent by segment & channel to give marketers an understanding of which messages are generating the best (and worst) responses. Some reports include:
Consent Manager honors consumer preferences by providing them with access to view their data, erase it everywhere it’s been used, or limit how your brand uses it. The platform also includes individual profile views for more granular insight into consumer preferences.
Companies must provide consumers with the opportunity to opt in/ out of data collection on a granular level. Consent Manager handles this process by generating custom consent collection pop ups for companies to use across all of their owned properties.
Once consent preferences have been expressed, you need a way to ensure those preferences are correctly sorted and addressed before sending future communications. Consent Manager automatically organizes and stores consent preferences—allowing you to deploy segments based on standard behaviors as well as consent responses.
See how one company, let’s call them Need Way More GDPR Consent Inc., used Consent Manager to collect, organize, and deploy data according to GDPR standards.